Mr. Mom’s in the Press

Residents Journal- South West


(images courtesy of Run Wild Media and Mr. Mom’s)


In the kitchen with Mr. Mom’s

Gavan Knox lives in south west London with his partner Scott and their two children.
Having learned to bake with his mother as a child, it wasn’t until he had his own family that he rediscovered his youthful passion. ‘I love the creative element of cooking and baking,’ he says. ‘You start with a number of ingredients and end up with something completely different – true alchemy.’
That’s how his delicious business venture, Mr Mom’s, was born. ‘We moved house and my partner presented me with a kitchen-warming gift of a KitchenAid mixer. That was when I really launched into baking,’ Gavan tells me. ‘After adopting our children, I took a year off work and started to bake… and bake… and bake! Being a stay-at-home dad gave me the opportunity to hone my skills.’
But why Mr Mom’s? ‘I chose the name to acknowledge the American style of my cupcakes,’ Gavan explains. ‘It also perfectly described my (then) role as a stay-at-home dad.’ It’s no news that baking is becoming a popular national pastime, but I wonder how he deals with the charge often levelled at cupcakes: are they a little, well… delicate? ‘Cupcakes are very much seen as the ‘girly’ side of baking,’ Gavan laughs. ‘I want to even the playing field a bit. Don’t get me wrong – I’m not calling for a battle of the sexes, but let’s face it – men eat cupcakes too!’ Looking at the list of flavours, it’s clear that Mr Mom’s certainly caters for all tastes.
Aside from the more traditional recipes, Gavan also creates some mouth-wateringly unusual combinations. From pumpkin sponge with cinnamon caramel centre and chai-spiced cream cheese frosting at Halloween, to a festive lebkuchen spiced sponge with gluhwein buttercream frosting and, most intriguingly, a matcha green tea and vanilla sponge with blueberry compote centre and matcha green tea buttercream (which works wonders as a brain boost, I’m assured), Gavan has covered all the bases.
‘For me, it’s less about how well the cupcakes are decorated, and more about the flavours,’ he says. ‘I have also created bespoke cupcakes for people based on their favourite flavours – that always makes a great gift.’
Setting up a new business can be a slow and difficult process, as Gavan has realised. ‘The question that always crops up is: where do I start? You’ve got god knows how many batches of cupcakes sitting in your kitchen, in wonderful flavours, but how do you get them to customers? For a while, I was stocked by Wallace & Co in Putney on a trial basis, and thankfully my cupcakes proved popular there. I’d love to have a high street presence one day; maybe not a shop on every street, but a few intimate and comfy tearooms. It would be great for Mr. Mom’s to be profitable enough that I could step back from my office job and still be able to provide for my family.’
What’s the best part of the job though?
‘Seeing the look on people’s faces as they try new flavour combinations – taking something they might otherwise be dubious about and turning it into something they love,’ Gavan replies. ‘I love baking, and making people happy, and who doesn’t want to wake up every day doing something they love?’ n
Mr Mom’s currently delivers to the London area, particularly the south west, including Putney, Wimbledon and Richmond.
For information on flavours, pricing. availability and limited-edition seasonal flavours, check out Gavan’s website and blog ( You can also find him on Twitter @MrMomUK

Sweet Treats

Local resident Gavan Knox (aka Mr. Mom) bakes and delivers delicious cupcakes in original and unusual flavours. From Mint-Choc Delice to Key Lime Pie, or even Tea & Biscuit, there’s something to suit all tastes. The new floral-inspired “Cupcake Bouquet” gift baskets- flavoured with rose, lavender, violet amd apple blossom, are perfect for thank-yius, babay showers or birthdays and are going down a strom.

Mr. Mom’s delivers across London, with a particular focus on the South-West. For infomation on flavours, prices and availability, visit

Chocolatey goodness

Mr. Mom’s is a well known figure in these parts for his delicious and inventive cupcakes. This Autumn, the baking aficionado is expanding his rnage to include a selection of moreish American style brownies in some truly fantastic flavours.

Look out for the Smokin’ Pig Licker brownie with it”s unlikely combination of candied bacon and chocolate and the Wild West Nuts-ravaganza which boasts a peanut butter-cheesecake swirl toppin. (Try saying that three times fast…)

Gavan Knox, aka Mr. Mom, creator of American-style cupcakes & bakes

Christmas traditions are plenty in our house and they kick off on December 1st with something called “Lights A Pit’On”. It’s a tradition we have carried on from my husband’s family. On this day the Christmas tree lights are switched on and the first of the Christmas movies and fare are consumed. In the morning our children ice Christmas cookies that I’ve baked earlier. These are a spiced orange cookie that I’ve made since my husband and I have been together- they’ve become somewhat of a festive mainstay during the holiday season.
In the afternoon it‘s movie time with the children snuggling down for “Elf” or “The Grinch” whilst they tuck into some of the Christmas cookies and hot chocolate. Later on the evening, with the kids in bed, the grown-ups settle down for showing of “A Christmas Carol” (it must be the George C. Scott version from 1984) with mince pies and port. A perfect start to the festive season.

Brilliant Baking


(images courtesy of Brilliant Baking and Mr. Mom’s)

I’ve been a regular contributor of recipes and articles to Brilliant Baking EMagazine.

Observer Food Monthly Awards


(images courtesy of The Guardian)

Smokin’ pig licker brownies

The inspiration for this recipe comes from an American treat called a “pig licker” – a crispy rasher of streaky bacon coated in chocolate and sprinkled with sea salt. I introduced smoked paprika and chilli to bring another depth of flavour.

Recipe can be found here

National Cupcake Awards


Shorlisted as finalist in two catagories.


Talking buttercream, beards and so much more. Check out my interview with the BeardRevered team here.

It’s a Baking Thing


(image courtesy of It’s A Baking Thing)


Read my #Baking Chat with It’s a Baking Thing here


The Mel and Sue Show


(image courtesy of Princess Productions)

2015-02-04 17.32.31

Baking blueberry, corriander seed and black garlic cupcakes with the legendary comic duo. Want the recipe? Have a look here!

Biting Talk, with William Sitwell


(images courtesy of Soho Radio)

Hear me chatting with writer, editor, TV presenter and food critic William Sitwell about everything from cupcake bouquest to beards!